About us

Discover

OUR HISTORY

Marushin Canneries Malaysia Sdn Bhd (MCM), a canned food manufacturing & sales company is an established joint-investment company between Kumpulan FIMA Berhad, Kawasho Foods Corporation, Japan and Wamda Holdings Sdn Bhd in 1987. The factory which is located 30 kilometres in the suburbs from Johor Bahru City in Pasir Gudang Industrial Estate, produces the freshest canned sardines and mackerels locally.

We are in the business of manufacturing and selling of canned sardines and mackerels under the moniker King Cup which has about 30% of the local market share, rendering King Cup as one of the top canned sardine/mackerel distributors.
With a yearly import quantity of 4,500 metric tons, the raw materials are directly imported from Mexico and South Africa for both sardines and mackerels through Kawosho Foods Corporation. With over 30 years of import/export relationship, we ensure every box shipped is packaged with care while abiding to every guideline.

MCM has over 100 employees strong and King Cup Brand is honoured to be accredited with the ISO 9001:2015 certificate by SIRIM. It is without a doubt that we are extremely proud in achieving the highest standards of quality, manufacturing processes and services in both the domestic and international market.

The ever-changing market is fast paced. MCM thrives in customizing to the needs of the local market. Our desire to deliver customer satisfaction through continuous improvement never wavers as we practice effective Quality Management System

Our

QUALITY

The Research & Development department prides itself in continuously pushing the boundaries in benefitting MCM.

MCM houses highly competent specialists in various fields that are actively undertaking research and development projects to further push the quality levels and to develop new and exciting products. To achieve this, MCM is supported by up-to-date equipment that will propel MCM to cope with high tech industries and be the leading role in sardine and mackerel cannery.

Our

COMMITMENT

· To contribute to Malaysians through our food business and activities.

· To be unparalleled in producing the best canned sardines and mackerel in terms of quality and brand.

· To be environmental friendly.

Policy of the

COMPANY

To be the best manufacturer of canned products of Sardines and Mackerel in Malaysia.

Policy of the

Quality

Marushin Canneries Malaysia Sdn.Bhd is committed to consistently produce high quality canned fish products to comply with ISO 9001:2015 Quality Management System and applicable requirements. We will achieve customer satisfaction through continuous improvement by practicing effective Quality Management System.

Tour to our

FACTORY

Our plant in Pasir Gudang, Johor utilizes modern production tools such as a computerised laboratory, computer-aided manufacturing, and advanced support equipment. We practice strict quality control to conform to stringent international standards.

EMPTY TINS

Empty palletized cans are fed into a depalletizer machine which is then transferred to the production area via a feed conveyor.

FISH FILLING

Experienced and qualified workers then fill the fish into the empty tin cans manually while abiding to strict hygiene codes.

STEAM COOKING

The fish filled cans will then proceed to be cooked via the exhaust box where the steam cooking takes place.

HEAT STERILIZATION

Steamed cans are put into a retort for heat sterilization.

WAREHOUSING

End products that are packed are stacked up in the warehouse ready for shipment.

LOADING

Finished products are loaded on to the lorry & to be ship to retail stores.

What people

SAY ABOUT US

I can never ever forget its delicious flavoury natural spicy taste. Above all I can really feel and get the fresh taste of quality of the ingredients as well. I like king cup sardines and mackerels better than any other brands not only its freshness but also for its very delicate extraordinary fish texture and delicious taste.

Its reveal value for money and gives any consumers the total satisfaction. No meal will be complete without King Cup sardines. From the moment.

Muralley Menon Muralley

Regular customer

The best sardine and mackerel in the tin… suitable for every occasion. Delicious and yummy. Sardine curry puff is my families favorite.

Qaseh Husna Nabilah

Regular customer

My favorite food since I was a child… until today, and forever it will be! There’s always at least a can of King Cup sardines or mackerel in my house at all times. I cook it once a month, on average, or eat it at restaurants. I have a few recipes using KC sardines and mackerels.

Azlan Ramli

Regular customer

King cup adalah sardin dalam tin kegemaran saya sejak dari kecil lagi. Sambal sardin menjadi hidangan enak buat kami keluarga. Ibu akan pelbagaikan masakan. Itulah yang saya jatuh cinta dengan product king cup segalanya.

Hairi Daniel

Regular customer

Plo 213, 81700, 1, Jalan Timah,
Kawasan Perindustrian Pasir Gudang,
81700 Pasir Gudang, Johor

Mon-Fri: 08.00 AM – 5:15 PM

Sat-Sun: Close

Call Us At:

+607 251 4802 / 251 5060